Athletes in Miami-Dade County Public Schools will have a fresh look for the next five years. The organization announced a $13.5 million partnership with Adidas on Monday, which will supply equipment to athletes from 40 different high schools in the area, according to multiple reports.
The district announced the news at Traz Powell Stadium — located in Westview, FL — on Monday. Athletes showed off new uniforms and equipment at the event.
As part of the deal, Adidas received naming rights to the field at Traz Powell Stadium. For the next five years, it will be known as “Adidas Field at Traz Powell Stadium.”
Advertisement
The partnership will include any apparel made my Adidas, from uniforms to shoes to other equipment. Pieces of equipment that Adidas doesn’t normally make — like baseball bats — will need to be sourced from elsewhereper the Miami Herald.
Prior to the partnership, each school would need to dip into its funds to secure uniforms and equipment for its sports teams. That will no longer be the case under the Adidas deal.
In exchange for providing equipment, Adidas will receive “most of the profit from a new website set up by the school district,” per NBCMiami.com. The website features Adidas-branded clothing specific to each school in the area.
Adidas is plenty familiar with the area. The company also has partnerships with the FIU, Florida Atlantic and the University of Miami.
